30 June 2022

WWF 50th anniversary Duftinstallation

Title: WWF 50th anniversary Duftinst // Client: WWF // Country: Switzerland // Year: 2011 // Tags: #Art

WWF celebrated its 50th anniversary in 2011. The environmental protection organisation looked back on its turbulent history in the “WWF. Eine Biografie” (WWF. A biography) exhibition. The first and the last rooms in the National Museum in Zurich were scented with special perfumes. The first room represented the area of rain forest which is being burned down every second. Here, it smelled of fire, burned substances and smoke. In the last room, a light paradise-type fragrance was used which smelled of tropical forests, moss and freshness. Wilhelm Perfume collaborated with the scenographers from Stahl&Traum on the project.

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