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Title: Slow Down Engel // Client: BFU Schweiz // Country: Switzerland // Year: 2010 // Tags: #Advertising
Wilhelm Perfume developed the scented angel air freshener for motor vehicles in the integrated “Slow down – Take it easy” campaign launched by the Swiss Accident Insurance Fund, the Swiss Council for Accident Protection and the Road Safety Fund. The fragrance should smell like “heaven” and the angel Franky (from the television advertisement) and, with its lavender scents, should create a light aroma therapeutic, relaxing effect.
LINK: https://www.tcs.ch/de/der-tcs/verkehrssicherheit/kampagnen/slow-down.php
