23 September 2021

Genesis Automotive Signature Scent

Title: Genesis Automotive Signature Scent // Client: Genesis / Hyundai // Country: Korea // Year: 2018

Genesis Hyundai

Andreas created a series of scents inspired by the brand DNA of Genesis Motors. For a deep understanding of Genesis values in luxury he dived into Korean culture, experienced handcrafted manufacturing processes and sourced natural Ingredients.

The scents are at the moment applied in the prestigeous stand alone shops in Korea and USA.

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