The scientific interest in fragrances is continuously increasing. Experts on the subject are convinced that there is great dormant potential. It is a fact that our genes contain genetic material for over one thousand olfactory receptors. Only around 350 of these are active, but this small proportion has a great effect. When we eat, for example, around 80 percent of the taste experience is perceived through the nose. The nose serves also as an important guide. Fragrances have immediate effects, are unfiltered and influence our actions. There’s more to the phrase “he has a good nose” than one first thinks.
A digital room was conceived for this study at the University of Fribourg, Switzerland. The testers wore 3-D spectacles and were confronted with stress situations. They were led into an underground parking space where a fire broke out. The testers saw a figure lying on the floor. At the same time, a panic smell was distributed which smelt of fire and burning rubber. This authentic simulation enabled scientists to observe how people react to such unpleasant situations.
Humans can be allocated into four male and four female immune system types. The team from Basisnote developed together with Wilhelm Perfume an individual fragrance for each of these eight classified genotypes. Fragrance preferences within the individual groups were then evaluated in scientific tests until a perfume was able to be developed for each of the four male and four female groups which best suited the personality of the group.