Fragrances are an additional dimension in the world of art. They have not yet been greatly used as such, but they are becoming increasingly interesting. One of the wonderful things about fragrances is that they enter the brain unfiltered where they then trigger direct emotions and impulses. This amazing reaction can also be a hazardous aspect. Whoever scents a croissant, suddenly feels an immediate urge to eat one. It makes no difference whether they are hungry or not. The sense of smell is the most manipulative of all the senses. Wilhelm Perfume is already working together with several artists and is also developing its own projects such as the fragrance cinema at the “Volts and Visions” film festival.